Let’s say your company wants a new logo. Do you 1) approach the top brand management firm in the city, and ask them to propose a couple of suggestions, 2) get two or three companies to compete in a tournament setting, or 3) launch a national competition to get as wide a selection of entrants as possible? Which one of these options you choose depends on your belief about the creative process.
How to unlock creativity
How to unlock creativity
How to unlock creativity
Let’s say your company wants a new logo. Do you 1) approach the top brand management firm in the city, and ask them to propose a couple of suggestions, 2) get two or three companies to compete in a tournament setting, or 3) launch a national competition to get as wide a selection of entrants as possible? Which one of these options you choose depends on your belief about the creative process.